alivedata
autoInsights
2026.05
Australian Automotive Market Intelligence

Market Advantage powered by the complete picture of Australian vehicle sales.

A decade-deep national automotive intelligence file — 7.6M VIN-keyed transactions spanning retail, fleet, and wholesale, enriched with geography and validated for reproducible market analysis.

7.6M
Vehicle Records
26
Attributes Per Record
AliveData Auto Insights 202605 Release · 7,581,636 records
411
Vehicle Makes
5.2M
New Vehicle Sales
2.4M
Used Vehicle Sales
10+
Years of
History
What's inside Auto Insights
Segment
Sales
Intelligence

Make, model, segment, body type, and mileage across 7.6M transactions. Covers carline hierarchy, model year, and condition — built for ranking, share analysis, and longitudinal comparison.

Location
Address &
Geography

Delivery addresses enriched via GNAF to state, postcode, latitude, and longitude. Hotspot-ready for EV adoption, luxury clustering, and territory analysis at any geographic scale.

Activation
Channel &
Condition

Six sale channels — retail, fleet, government, wholesale, rental, and other. New-to-used ratios and mileage data per transaction — essential for incentive design and channel mix analysis.

Intelligence
Trends &
Seasonality

Ten years of receipted history enabling brand trajectories, segment share shifts, and delivery seasonality. Identifies emerging brands and declining categories before they surface in syndicated data.

National coverage — all states & territories 7,581,636 records
VIC
730K
NSW
690K
QLD
528K
WA
341K
SA
218K
TAS
20K
ACT
15K
NT
15K
© 2026 Alivedata (AUST) Pty Ltd · Confidential
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Product Data Sheet May 2026
Channel coverage & data completeness
Retail Sales
64.2%

4,867,857 retail channel transactions — the primary market view for OEM share analysis, dealer intelligence, and end-consumer demand.

New Vehicles
68.3%

5,175,514 new vehicle sales alongside 2.4M used — enabling new-to-used ratio analysis, mileage benchmarks, and lifecycle views across the market.

GNAF Matched
64.9%

4,917,747 records enriched to a persistent GNAF address ID — enabling postcode hotspots, spatial clustering, and coordinate-level delivery mapping.

VIN Unique
100%

7,581,636 unique VINs — every record is a distinct vehicle transaction, zero duplicates. The VIN is the primary key for cross-dataset joins.

Body types · 6 sale channels · 411 makes
Wagon
Hatchback
Sedan
Utility / Pick-Up
Cab Chassis
Van / Panel Van
Sports / Coupe
Convertible
People Mover
Bus / Minibus
Hard Top
Micro Car
SUV / 4WD
Tray / Rigid
Technical specification
FormatApache Parquet
Total records7,581,636 rows
Total attributes26 columns (GNAF-enriched)
ReleaseMay 2026
Primary keyVIN (100% unique)
Receipt date rangeApril 2016 – March 2026
Vehicle makes411 manufacturers
Condition splitNew 68% / Used 32%
Sale channelsRetail, Fleet, Government, Wholesale, Rental, Other
Address standardGNAF Persistent Identifier
Spatial coordinatesLatitude / longitude (GDA94)
Segment classification9 vehicle segments (Small to Upper Large)
Mileage dataOdometer at time of sale (km)
Read the market before it moves you.

Contact your Alivedata account manager for a tailored briefing, sample dataset, or territory cut.

hello@alivedata.com.au
alivedata.com.au
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