Name, gender, age band, ABS census demographics — household income, education, and 38 socioeconomic indicators enriched from ABS and ATO data.
GNAF-persistent IDs, full address label, suburb, postcode, state — enriched to the full ABS ASGS hierarchy from SA1 through GCCSA.
SHA-256 hashed email, mobile, and landline for privacy-safe matching. Up to 70 Mobile Advertising IDs per record for omnichannel activation.
379 household expenditure categories, scored 1–10 at SA1 level. Covers 14 domains: fashion, food, travel, finance, technology, and more.
18,490,419 records carry a SHA-256 hashed email address — the highest-coverage match key in the file.
11,976,873 SHA-256 hashed mobile numbers for SMS channels and telco matching.
5,190,847 records with ≥1 MAID. Up to 70 MAIDs per consumer for programmatic and in-app activation.
17,581,509 records linked to a persistent GNAF ID for address-level matching and spatial analysis.
| Format | Apache Parquet (ZSTD), csv (GZ) |
| Total records | 19,467,519 rows |
| Total attributes | 538 attributes |
| Release | May 2026 |
| Primary key | alivedata_pid |
| Address standard | GNAF Persistent Identifier |
| Geography standard | ABS ASGS 2021 — SA1, SA2, SA3, SA4, GCCSA |
| Identity hashing | SHA-256 (email, mobile, landline) |
| MAID attributes | Mobile Advertising ID |
| Demographics scale | Decile scored 1–10 per SA1 per category |
| Income scale | Decile scored 1–10 per SA1 per category |
| Socioeconomic | Decile scored 1–10 per SA1 per category |
| Processing timestamp | timestamp_when_record_was_processed |
| Privacy standard | All identifiers hashed or encoded |